The best time to apply beard oil is first thing in the morning, or after a hot shower when your beard is at its' cleanest.
Put 3-5 drops in your palm (depending on length/thickness) and spread it evenly between your hands.
Brush your palms up through your beard to reach the skin underneath, along the sides of your beard and down the front.
Use your fingertips to spread it along your moustache.
Once your beard is sufficiently covered, use a comb to put your beard back into place, distributing the oil evenly in the process.
Do this once a day for a soft, well nourished and moisturized beard.